Sequential On-Device Multitasking within Online Surveys: A Data Quality and Response Behavior Perspective

The risk of multitasking is high in online surveys. However, knowledge on the effects answer quality sparse and based suboptimal approaches. Research reports inconclusive results concerning consequences task performance. studies suggest that especially sequential-multitasking activities are expected to be critical. Therefore, this study focusses sequential-on-device-multitasking (SODM) its for data quality. Based probability-based data, aims reveal prevalence SODM javascript function OnBlur, reflect determinants examine Results show was detected 25% all respondents respondent attributes device used survey related SODM. Moreover, it becomes apparent significantly correlated measures. I propose behavior as a new instrument researching response behavior.